Customer Segmentation
Customer segmentation according to the revenue|spend they made within the network
We have two different segmentation prespectives (Behavioral and Marketing)Marketing segmentation
Is the practice of dividing your target market into approachable groups
Behavioral segmentation
refers to a process in marketing which divides customers into segments depending on their behavior patterns when interacting with a particular business or website.
Installation
npm i customer-segmentation --save
Example || Usage
const { customerSegment } = require("customer-segmentation");
const behavior = customerSegment({ name: "John Doe", revenue: 2500, age: 30 });
The customerSegment
function take 5
argumens that are name
, revenue
, city
, networkOperator
, and age
.
Object that will be returned :
Customer {
name: 'John Doe',
revenue: 834,
city: undefined,
networkOperator: undefined,
age: 30,
behaviorSegmentation: 'H',
marketSegmentation: 'MASS MARKET'
}
License
MIT © Euclidio Venancio