Customer Segmentation

Customer segmentation according to the revenue|spend they made within the network

Marketing segmentation

Is the practice of dividing your target market into approachable groups

Behavioral segmentation

refers to a process in marketing which divides customers into segments depending on their behavior patterns when interacting with a particular business or website.

Installation

npm i customer-segmentation --save

Example || Usage

const { customerSegment } = require("customer-segmentation");
const behavior = customerSegment({ name: "John Doe", revenue: 2500, age: 30 });

The customerSegment function take 5 argumens that are name, revenue, city, networkOperator, and age.

Object that will be returned :

Customer {
  name: 'John Doe',
  revenue: 834,
  city: undefined,
  networkOperator: undefined,
  age: 30,
  behaviorSegmentation: 'H',
  marketSegmentation: 'MASS MARKET'
}

License

MIT © Euclidio Venancio